About the Group

A group built to own and operate great businesses.

Amir Group International is a UAE-based holding company. We don't simply invest — we build, own and run category-leading ventures across international e-commerce, automotive, and business consulting.

From a single store to a group of ventures

What began as a focused e-commerce operation in the UAE has grown into a multi-venture group. Along the way we learned how to source globally, sell across marketplaces, build technology, and navigate the realities of doing business in the GCC.

Today we channel that experience into three distinct businesses — each operating in its own market, each backed by the group's capital, talent and operating discipline.

3
Operating ventures
50,000+
Units sold online
30,000+
Customers served
5
Online marketplaces

Our Mission

To build and scale durable, customer-loved businesses across borders — and to be the most reliable partner for suppliers, brands and entrepreneurs who want to grow.

Our Vision

To be a recognised international group from the UAE — known for operating excellence in e-commerce, automotive and the services that help businesses thrive in the GCC.

What We Stand For

The principles behind every venture

1

Operate, don't speculate

We run our businesses ourselves and stay accountable for outcomes, not just intentions.

2

Customer obsession

Tens of thousands of customers trust our brands. We earn that trust on every order, every listing, every deal.

3

Build for the long term

We grow category leaders, not quick flips — compounding value year after year.

4

One group, shared strength

Capital, talent and technology move freely between ventures so each business punches above its weight.

Our Journey

How the group took shape

Start

An e-commerce operator is born

The group's roots: building branded stores and learning to source, list and sell online in the UAE.

Scale

Expanding across marketplaces

Selling extends across Amazon and Noon in multiple international markets — UAE, KSA and beyond.

Diversify

GetBetterCars launches

The group enters the automotive sector with a modern marketplace serving all seven emirates.

Today

971 Consulting joins the group

A GCC business-growth partner brings finance, technology and strategy under the group's roof.

Get to know the ventures

Each business has its own story, market and momentum. Explore where the group operates.